Origin Story
From Master Stylist To Creator Of Hemp-Powered Haircare
By Roni Josef, Founder of Wellness Premium Products
Before I created Wellness Premium Products, I spent years behind the chair as a master stylist in Los Angeles and Las Vegas delivering flawless hair under pressure. Behind the camera, on set, or at events in my salon at the Stratosphere, it was my job to make it look effortless, but behind the scenes, I always felt frustrated. Many haircare products promised transformation, but most just coated the surface. The results looked good at first, but I noticed clients' hair composition wasn’t actually getting healthier. I knew real change had to come from within the hair fiber and not just from something that washed off after a few applications.
I started asking myself the hard questions. Why were most professional products focused on covering damage, instead of healing it? Was there a way to bring real integrity and strength back to the hair - especially after all the color, heat, and chemical processing that’s become the industry standard?
That search led me to Israel, a leader in plant-based science and wellness innovation. It was there that I discovered the incredible power of organic cold-pressed hemp seed oil — something I had never seen used effectively in professional haircare.
What impressed me wasn’t just how natural it was, but how potent the benefits are. Hemp seed oil is packed with omega fatty acids, amino acids, antioxidants, vitamins, and minerals. In short, it had everything the hair and scalp needs to recover, grow, and shine. But there was still one challenge: how do you deliver all of that deep into the hair fiber — without weighing it down or leaving it greasy?
That’s when the real work began.
Through years of research and collaboration, I developed a patented Micro-Capsule Technology that preserves the potency of these natural ingredients. The capsules stay sealed until the moment of contact with the hair. Once applied, they burst open — delivering healing, hydrating, and strengthening ingredients directly to the core of each strand.
This approach changes everything. The hair doesn’t just look better — it feels stronger, softer, and healthier from the inside out. And it stays that way.
That’s how Wellness Premium Products was born: a luxury, performance-driven haircare line powered by clean ingredients, real science, and decades of hands-on styling expertise.
Our formulas don’t rely on mass marketing or celebrity campaigns. We’ve grown purely by word of mouth — and I wouldn’t have it any other way. Professionals trust us because they see real results. Clients come back because their hair feels alive again. And yes, the signature Wellness scent, created in partnership with experts in Paris and Israel, is something people never forget.
We don’t believe in one-size-fits-all formulas. Haircare should be personal — because hair is personal. And the goal isn’t to create temporary shine. It’s to bring every hair type back to its natural state of strength, softness, and beauty.
Thanks for trusting what I’ve built. I created Wellness for stylists, for clients, and for everyone who’s ready to stop masking damage — and start healing it.
– Roni Josef
Founder & Master Stylist
Wellness Premium Products